Chicken Sandwich – Better as a wrap !
Chicken sandwich, chicken sandwich, chicken sandwich – if I eat or even see another boring chicken sandwich I think I’ll scream. You know what I’m talking about……that generic, grilled chicken breast sandwich with lettuce, tomato and mayo (or honey mustard if you’re lucky) on that generic hamburger bun you’ve eaten a million times. In fact, I would argue that this combination of basic ingredients isn’t even qualified to be called a chicken “sandwich”. My little boy has always called a chicken sandwich a “Chicken Burger”. And while I never corrected him because I thought that reference was so cute, I now see the brilliance in his little mind………Turkey Burger, Veggie Burger – “Chicken Burger”. It could be that the “burger” is now more a shape or a format than an established chopped meat sandwich. So, in the near future when you order your burger, the attendant just might ask you WHICH burger (i.e. which animal will that burger descend from).
I love it when chains proclaim their chicken sandwich as the BEST Chicken Sandwich in town…….isn’t that like claiming you have the best bottled water, or maybe that you serve the best mayo or something. Sorry, but a chicken sandwich (eeerrr, chicken burger) all taste pretty much the same to me. Yes, the trend is to healthier products, and that’s why the chicken sandwich has become so popular. But where can you get a chicken sandwich that really delivers?
For many, the chicken sandwich WRAP is beginning to take over as the new chicken sandwich. In fact, in the race for customer satisfaction, the chicken sandwich Wrap “laps” the chicken sandwich because it takes the chicken sandwich benefits to a whole new level. The chicken sandwich Wrap offers more sauce variety and taste, it’s more convenient and portable, offers more variety in ingredients, it’s more healthy, and it’s far less bread’y and carbo-laden. It’s just a better way to eat a chicken sandwich. If you’re lucky enough to live near a Great Wraps, try the Santa Fe Chicken Wrap or the Buffalo Chicken Wrap. If you can’t get to a Great Wraps, any great chicken combination wrapped up is more of a chicken sandwich than a “chicken burger”.